I started my career with design thinking, then since 2020 into strategy, roadmaps, and value proposition working with product and commercial teams. I went on to gain experience in revenue, pricing-packaging, and Go-to-market on the job, personal product-business initiatives, and an MBA in Berlin, 2023/25. An understanding of business models, discounted cashflows, and life-time-value enable me to manage product life cycle.

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What differentiates me is my ability to uncover unmet customer needs and market gaps, then influence customer behavior with products, well designed, to get-their-jobs-done and hit business outcomes.

You may also occasionally spot me de-risking product goals with feasibility check by dabbling in technical and architecture discussions. I vibe code to bring up products that serve as a visual inspiration for the mission.

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For digital products that rely on engineering performance I strive to decouple strategy correction cycles from engg. roadmaps to reduce scope changes, leveraging sprint cycles to cushion the dynamics. I have enough evidence through experience to believe that the PMs who spend more time with marketing and sales save more engineering effort than otherwise.

 

I see software development as a revenue center, which enables pre-GTM step, because you have partly validated the product-market fit working with customers and commercial teams (got any pre-orders?) using prototypes (or low-code MVPs?), so your development, like Marketing prepping their messaging and sales readying their pitches, is readying the code for production. I achieve this by being more business and customer facing.